PLANK | Lucas Zanotto

PLANK | Lucas Zanotto

PLANK sent Lucas Zanotto a selection of their furniture and asked him to make something with it. What we love about this spot for PLANK is that it focuses on making an interesting video, instead of just shoving products and prices in the viewers face. Due to the incredibly high amount of advertising content being put out on social media and streaming services, companies need to make videos that will actually interest the viewer, otherwise the viewer will just skip by the ad.

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